Roger Williams Park Social Takeover

Instagram post on the Roger Williams Park Instagram, giving a group sentiment of appreciation for being able to work on this project
Shaylin McDavitt's profile on the Roger Williams Park Instagram post, showcasing her appreciation for being on this project

Instagram takeover; management and design

2021

Team Developed and Published in a Series of Instagram Posts

Within this group project, I contributed to the design of multiple posts while also serving as the social media manager. I managed the Roger Williams Instagram account exclusively for approximately two months.
This project focused heavily on Roger William's Park's motto "The People's Park", and to highlight the inclusivity this park sought to bring to providence we had several posts in multiple languages.
Collectively, our team created a series of 12 posts that aligned with the brand's newly released style guide, resulting in a cohesive grid on the profile, which was then strategically posted to gain the most attraction.

Shaylin McDavitt's profile on the Roger Williams Park Instagram post, showcasing her appreciation for being on this projectExample of one of the Instagram posts that reads "UMassD CVPA: We are excited to be working with Roger Williams Park to help bring attention to the hard work and improvements that have been implemented in the park!"
Shaylin Logoarrow cream
back