Visual Identity System

2023-2024

Screen Printed, Animated, Installed

UMass Dartmouth's College of Visual and Performing Arts' Senior Show serves as a culmination of the students' capstone projects, and our team at Studio Six played a pivotal role in promoting this event. Collaborating closely, we crafted an array of social media elements, including Instagram stories, posts, stickers, Facebook headers, and email headers, to generate buzz and engagement. Additionally, we curated captivating digital imagery to enhance the online presence of the show.
In addition to our digital efforts, we meticulously crafted the physical elements of the exhibition, including the commemorative posters for attendees and striking vinyl graphics for the entrance. From sourcing premium paper to hand-printing the posters, every step was executed with precision and care. The posters, sized at 18"x 24" and rendered in two-color variations, underwent a meticulous three-layer screen printing process, resulting in approximately 100 prints for each version. Notably, I personally handcrafted the dynamic lettering to complement the show's overall aesthetic, ensuring both style and legibility were maintained.