Visual Identity  + Products

2022

Web Developed, Screen Printed, Exhibited

bostonuncommon.co
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The development of Boston Uncommon, my senior capstone project, involved web design, branding, and apparel creation. Over two months, I designed and built BostonUncommon.co using WordPress.org, focusing on a clean, user-friendly experience. Boston Uncommon prioritizes seamless user experience and trustworthiness. Each apparel design for each team was meticulously crafted and screen-printed by hand, with some pieces tie-dyed to highlight team colors. The Bruins design highlights the tradition of customized goalie masks with the phrase "Don't Poke the Bear" and masks from players like Cheevers, Tim Thomas, and more. The Celtics design utilizes the "Bleed Green" slogan with a clover logo and colors from their jerseys. The Patriots design features Robert Kraft’s quote after their first Super Bowl win and images of all six Super Bowl rings. The Red Sox design showcases the "Fenway Faithful" motto with Fenway Green and an image of the Fenway media box. This project resulted in a dynamic online platform that redefines sportswear presentation and offers a unique, cohesive brand identity.